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Sharpening Every Edge You’ve Got

BY Rachel | 1 October, 2015 | no comments

When it comes to business, the competition is always ever-present and ever-waiting for an opportunity to one up each other. Dramatic as it may sound, it really is as harsh as it seems, and if you do not put in 110% effort you could very well be left behind.

That said, it is very important to take every opportunity you are given to have an edge even a small increment ahead of everyone else, at any given time. The edge does tend to change as others adapt, though two things remain constant.

The first is advertising- no matter how amazing or grandiose your products or services are, you will not make a single sale if no one knows about it. In terms of advertising, there are certainly very obnoxious ways of going about it that tend to irritate rather than encourage.

Online Advertising

Online advertising is a boon to many who just don’t have the money or manpower to spread posters around town. While still doable, a post on any social media website is much more convenient, and can give you a cheaper start which will eventually help you pay for boots on the ground. Not to mention, the world wide web is accessible to billions of people, and that is an immense market.

Offline Advertising

The great thing about traditional offline advertising is that they are very simple, since entrepreneurs in the past did not have what we have today. Poster, flyer and brochure printing and distribution is extremely a simple, almost to the point of being tedious, way of advertising. One may argue that you can cast a larger net online, but nothing can beat a physical pamphlet that you can take home and read anytime. Whether they use it as a book mark or a coaster for their coffee, as long as it passes their view, a thought will still be given.

word cloud - advertising

The second thing that you have to work on turning into an advantage is you, yourself. You are the initial an ongoing manpower, the brains and the one who will eventually reap the rewards. As such, you have to keep yourself growing at a pace to match or outrun the competition.

Seminars and Coaching

Going to business seminars, talks and conventions will not only keep you up to date, but will reaffirm and put into practice what you already know. A professional in need of professionals is the normalcy, and whether you like it or not, you will need help in order to improve yourself.

Organizations like London Coaching Group, London give opportunities disguised as friendly advice. They should know more than you, since they have been helping a lot of people just like you to get to where they are today.

Continuous education is the key to both growth and success- you have to be a step ahead and know the game better than others in order to compete properly. While experience may very well be the best teacher of success, a helping hand can go a long way towards avoiding the common pitfalls that most have the misfortune of tumbling into.

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