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The Ultimate Modern Marketing Strategy: Mix The Old And The New!

BY Rachel | 10 September, 2015 | no comments

As the Internet as become more at marketing, a lot of businesses are starting to become obsessed with new age techniques. As a result, the older methods are cast to one side. Although it is easy to see why social media is so coveted, it is fair to say it is a massive mistake. A one-sided marketing campaign is about as effective as a chocolate fireguard. And, the quicker you realise this, the better it will be for your business.

If you want your business to succeed from a marketing point of view, you need to mix the old with the new. Here are a few of the best ways to make that particular strategy work.

Social Media

It has already been mentioned, but social media is an essential part of any advertising strategy. With one post, you can reach millions of people whom you may never have even considered as an audience before. Better yet, they can relay that message to their friends and their friends. Before you know it, your strategy has circulated a mass of people that was previously untouchable. Also, you can start a conversation on social media. By interacting with your followers, you can learn more about them and what they want. Then, you can give it to them!

Business Cards

Where technology exists, there will always be people who try to rebel against it. Of course, they will use it for the good of their business if it makes sense. After all, they are entrepreneurs. However, a technological approach to marketing might not impress them like an old-fashioned method. When you are dealing with someone who was educated in a different generation, the face to face approach is key. Simply introduce yourself, give them a firm handshake and provide them with a business card. Or, you can give them an Alpha Card that condenses a lot of info into one card. Just click here for more information.

That approach will stick in their mind, along with the business card! Plus, business cards can also be circulated in the same way as social media, albeit not to the same extent.

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Search Engine Optimisation

SEO is more of a subliminal marketing approach. You don’t directly offer your target audience a service; you provide them with the means to find that service. It is an indisputable fact that your website is one of the biggest areas of your business. For starters, a website is the first impression that new customers get from your company. Plus, websites are 24/7, so it effectively allows you to open your company for 365 days of the year. All you need now are the people who will buy your product. A simple SEO strategy will make it happen. Create high-quality content that exploits strategic keywords and you will increase the traffic to your site tenfold.

Sponsor An Event

There are only positives from sponsoring events, as long as the event is a success. If you are a small business, it gives you exposure to the community. But, if you are a big company it shows them you have not forgotten your roots.

Never discard a marketing technique unless you can prove for certain it won’t work.

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