The Five Most Important Considerations You Need to Remember for a Brilliant Flyer
A flyer is an underestimated yet very effective tool for drumming up business, especially at a special event such as trade fair, new product launch, festival, or conference. The reason it is so effective is because it is relatively cheap, yet it has a high return on investment – a lot of new potential customers can be approached with very simple means.
However, the design of your flyer needs to suit the purpose; you need to make sure that the flyer hits the sweet spot of the reader. This is not always easy. On the other hand, it’s really not that hard either, provided you keep some simple rules in mind. Here are the five most important considerations you need to remember for a brilliant flyer.
Who are you?
Never take this question for granted – make sure you impart exactly who you are as a company, what brand you promote, what product you have in mind for the customer, and what solutions you can offer the market. You have to be very clear about it – otherwise your message will neither be clear, nor will it inspire confidence. Articulate it. Write it down. Who you are and what you stand for will define how you relate to the customer.
Who’s your customer?
Again, this may seem like a simple question, but – guaranteed – it will require market research to see which people are most likely to enjoy your product and service. You need to know who they are, and what they relate to. You’re unlikely to convince retired veterans with pop music, and you’re not going to convert motorcycle clubs with the colour pink. Do your research.
What’s the message?
Once you know yourself and your perfect client, you can experiment with means on how to communicate with them, as suggested by flyer and leaflet printing specialists. What should you say? How should you say it? Brainstorming is a wonderful thing. It’s time to be creative!
Keep it simple
When you know your message, see if you can cut it down some more. The simpler your message, the more effective it tends to be.
A picture paints a thousand words, after all. Be sure to choose the right imagery, however, and make it of high quality, as reliable printing services will agree.
There are two important things that should be stressed: great colours and a bold headline. You see, a flyer is initially scanned through – it is not immediately read. First, you have to attract the attention of the potential customer (and a great colour scheme, bold and attractive headline along with great imagery will accomplish that purpose). Secondly, you need your message to be clear. Use bullet points and encourage action. Never forget to mention that they should “Try the free sample” or “Ask us how!,” as a good flyer printing firm will always tell you.
Image attributed to Stuart Miles/FreeDigitalPhotos.net